Web Design Marquette, MI | Middle Ear Media

Sisu Spine, LLC

February 7th, 2011

Sisu Spine, LLC is an inde­pen­dent dis­trib­u­tor­ship based out of the Mar­quette area that pro­vides con­sul­ta­tive solu­tions to spine sur­geons in north­ern Michi­gan and north­ern Wis­con­sin. They dis­trib­ute spinal implants used to treat mal­adies of the spine includ­ing degen­er­a­tive disc dis­ease, defor­mity (such as sco­l­io­sis), trauma, etc. Their brand new web site is now online and fully functional.

The site is pro­fes­sional, refined, and invit­ing. It is meant to be used by ortho­pe­dic sur­geons and neu­ro­sur­geons who spe­cial­ize in spine surgery, med­ical device com­pa­nies spe­cial­iz­ing in spine that are look­ing for dis­tri­b­u­tion, and prospec­tive employees.

The name of the com­pany rep­re­sents an homage to the strong Finnish her­itage and cul­ture found in the Upper Penin­sula of Michi­gan. Sisu is a Finnish term that can be loosely trans­lated into Eng­lish as strength of will or deter­mi­na­tion. The name is very appro­pri­ate, as any­body with a seri­ous spinal prob­lem or injury can attest. The color scheme is derived from the Finnish flag, which is said to be inspired by blue lakes, blue sky, and white snow.

The con­cept for the basic lay­out and design of the site was for­mu­lated by Chuck Goudy, Gen­eral Man­ager of Sisu Spine, LLC. Chuck had pre­vi­ously run another spine dis­trib­u­tor com­pany and had a very good idea of what he wanted his new site to look like. I took his ideas and devel­oped the site around them, mak­ing minor adjust­ments and aug­men­ta­tions to fine-tune the lay­out and ensure proper func­tion­al­ity and usability.

Promi­nently fea­tured on the site is an auto­mated image slider that rotates through sev­eral images. It can also be con­trolled by using the left and right arrows found on either side.

The prod­ucts page con­tains a list of fea­tured prod­ucts, which are links to their respec­tive com­pany web­sites. The prod­ucts are cat­e­go­rized accord­ing to clin­i­cal use so as to be more use­ful to surgeons.

Spe­cial styling was applied to the prod­uct images. First of all, they were given a white bor­der and gray drop shadow. The images are also semi-transparent. How­ever, when hov­ered over with a mouse (or other point­ing device), the images become fully opaque and the white bor­der becomes blue.

While I do occa­sion­ally suf­fer from back pain, I’m glad that I’ve never needed a spinal implant. It is reas­sur­ing though, to know that local sur­geons have access to these devices.

Check out sisuspine.com to see the web site for yourself.

Tags: Marquette, Michigan, Sisu Spine LLC, Web Design

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