Client: Wilderness Herbs
Date: February 2014 – Present
Task: Branding, Visual Identity, Logo Design,Website Design, Postcard Design, Business Card Design, Ad Design, Web Hosting
Discover my work with Wilderness Herbs
At Middle Ear Media, I had the pleasure of working with Wilderness Herbs, a business that has been creating high-quality herbal products for over 30 years. They approached me to help them transition from a traditional mail-order business to an online business, while maintaining their existing visual identity.
Branding and Visual Identity
I began by consulting with Wilderness Herbs to understand their business and target audience. Using this information, I developed a brand strategy that accurately represents their services and values. I based their visual identity on existing print material and used their hand-drawn illustrations and lettering to create a logo.
Website Design
I then set to work on designing a website for Wilderness Herbs that was responsive, following a mobile-first design methodology. The website features a header with a full-screen background image of an aerial view of the wilderness surrounding their home. It also includes a sticky navigation menu, a thorough list of all products with descriptions, prices, and contact information.
Postcard, Business card and Ad Design
I helped Wilderness Herbs with the design of promotional material, like postcards and business cards. I also designed several ads to promote their products. All of them featuring their new visual identity and logo.
Web Hosting
In addition to designing and developing their website, Middle Ear Media also provided Wilderness Herbs with reliable and secure web hosting services. This ensures their website is always up and running, and they never have to worry about the uptime or performance.
I am proud to have played a role in helping Wilderness Herbs make the transition to an online business while maintaining their existing visual identity. I believe that the branding, visual identity and website design accurately reflect their business and values and will be an effective tool for attracting new customers and growing their sales.
Client Testimonial
Obadiah Metivier at Middle Ear Media made the process of creating my website as easy as possible. It was a task I had put off for years as I am not very adept at computer technology and so I approached it with great trepidation.
Early in the process, he presented me with a series of questions that helped us identify exactly what I was looking for, and he was very careful to ensure that I understood and agreed, with all the decisions that needed to be made.
I was impressed by his attention to detail and his ability to translate my often jumbled ideas, and I am very pleased with the results.
He was also very flexible when it came to making appointments, which was important to me as I live out of town and have a very erratic schedule!
Ishpeming, Michigan
Victoria Jungwirth
Wilderness Herbs