Although Anthony & Co., Inc. has been producing advertising specialty items for over fifty years, I’ve only been designing their web site for twelve. The last major update was done about three years ago, so I was glad to get a chance to redesign basically from scratch. The idea here was to create a simple, modern design that matched the look of existing brochures.
There are many reasons to have dynamic content on your website, but the two most important are to increase traffic and to increase sales. Dynamic content will drive traffic to your site by helping give you a better ranking in search engine results. It can drive sales (assuming you’re selling something) or conversions by giving your visitors a better user experience.
In case you haven’t heard, WordPress is a personal publishing system built on PHP and MySQL. In other words, it allows your site to be a dynamic, database-driven organism. So rather than having a couple static HTML pages sitting there getting dusty, your site can be built with PHP modules which can be combined in many different ways to dynamically generate the HTML page seen in your browser. I’ll get into why that is so important in future posts.