Logo and Business Card Design for Middle Ear Media

I’m very excited about my new logo and business card design. Along with the redesign of my site middleearmedia.com, the logo and business card design are part of my 2012 rebranding effort. I’ll talk more about the website redesign in another post, but right now I want to explain my new logo and business card design in more detail.

Logotype Design

Great care was taken in selecting a clean, modern, sans-serif typeface for my business name. This is also the same typeface that’s used on my website for page titles, widget titles, and navigation menu links. An italic typeface was carefully matched to the sans-serif and used for the descriptive tagline. The size of each typeface fits a scale that is based on a two-stranded Fibonacci series.

Logo Design

The new logo represents my attempt to simplify my business name into an icon. I started with a slightly-faded red square over an off-white background. After superimposing the letter M (using the same sans-serif typeface) over the square at an angle of roughly 40 degrees counter-clockwise, I removed the part of the square that was covered by the letter. That left only two, small, right triangles and a trapezoid, but the viewer shouldn’t have any trouble seeing the letter M.

Business Card Design

Using my new logo and logotype separated by a horizon line, I created a powerful, minimalistic identity. The placement of the horizon line is based on the golden section, which is considered by many to be the most elegant proportion. I designed both one-sided and two-sided business cards, but ultimately decided to go with the two-sided version because it allowed for more white space in the design.

Front

Back

One-sided Version

Brand Identity

A strong brand identity is important to the success of your business. When potential customers see that you don’t have a logo, or one that’s poorly designed, they are much less likely to be impressed and therefore less likely to do business with you. If you’d like to enhance your image and increase the perceived value of your business, work with me to get your new logo and business card design started.

Web Design Marquette, MI | Middle Ear Media - Creative design studio & web agency

Major site redesign

Wow, it’s been almost two years since the last major site redesign here at Middle Ear Media. A lot has happened since then. It might take a couple days to get everything in order, but I just couldn’t wait any longer.

I went with a whole new look for the site, but I plan on bringing the old look back with an Optional-Theme button where the user can select which Theme is used to display the site.

For the new site, I’m using WordPress as the CMS. I designed a custom WordPress Theme for Middle EAR Media that makes use of many built-in features of WordPress. You can now conduct a search of the entire site, subscribe via RSS or email, leave comments, and much more.

As you can see, the new site has a blog section where I’ll be posting all kinds of stuff related to the projects I’m working on as well as web design in general. So hang tight while I work out the kinks and check back soon.

Web Design Marquette, MI | Middle Ear Media - Creative design studio & web agency