As the new year rapidly approaches, you might want to think about how to promote your website better. This is the perfect time to set goals and make plans. So, I’ve compiled five techniques that you can and should be using to increase traffic to your website. Some of them are free and some require money. Some are quick to do and some require an ongoing process.
I was pleased to notice that the Google PageRank for my site (middleearmedia.com) recently jumped up from 3 to 4. According to Google, PageRank reflects their view of how important a web page is. Or, in other words, it’s the relative value of any single page on the internet in relation to every page on the internet. To determine this, they consider more than 500 million variables and 2 billion terms. Understandably, they keep their exact algorithm a secret.
There are many aspects to a professional website. There is the overall design and layout, typography, graphics, images and hyperlinks that are obvious. However, there are many other things that can be done to add an extra touch of professionalism to a site that may not be so obvious at first glance. Here are a few that may not be absolutely critical, but important none the less because they either aid in branding, navigability, usability, or SEO.