So, you finally have your own blog. Now what? You’ve been anxiously awaiting the moment, and now that you have the ability to share your thoughts with the entire world, you can’t think of anything to say. Maybe you feel intimidated by the whole concept of a world-wide publishing system at your fingertips. Maybe the user interface of your blogging software or CMS (Content Management System) is confusing and difficult to use. Maybe you’re second guessing your own ideas.

Whatever the reason, it must be overcome. Whether your blog is for your business or just an outlet for your personal ideas, to be successful, you must produce interesting content. Here are some guidelines and tips to help get your blog up and running.

1. Familiarize yourself with WordPress.

One of the main reasons why you wanted a blog was so that you could make updates yourself. To do this, you must be familiar with and able to use your blogging software or Content Management System. If possible, have somebody show you how to log in and make posts, etc. First hand experience is always best. If nobody is available to assist you, you can find lots of useful information online. If that’s not working for you, you can hire someone to teach you how to use WordPress.

(Did I mention that I’m available for WP instruction and consultation?)

2. Write your post before logging in.

Don’t try to write your post from the Add New Post page in the WordPress Admin panel. Even if you’ve become familiar with WordPress, you’ll be more productive if you write your ideas down on paper or in a word processor first. This is a more comfortable writing environment for the majority of people. It will allow you to focus on the content of your blog post instead of being distracted by other elements of the WordPress interface. Most of us have too many distractions already. So, why add more?

3. Don’t copy or scrape content.

Create your own content and be original. It’s not only unethical and possibly illegal to copy or scrape content from other blogs, it can actually be detrimental to your SEO (Search Engine Optimization). When the same content is found on multiple pages by a search engine, it could result in a lower search ranking for both of them. Also, if the site you copied from is more popular than yours (which is likely if you’re using their content), your site will be pushed down in the search rankings. If you find it absolutely necessary to inform your audience of some other content, write up a brief summary and why you think it’s important to your readers. Don’t forget to include a link to the original article and give credit to the original author.

If you can’t think of any ideas or topics for your own posts, stay tuned for How to Blog (Part 2) coming soon.

4. Don’t worry about perfection.

Of course you want your blog post to be perfect, but don’t let that stop you from generating content. Remember, you can always edit your posts after they are published. That being said, please spell-check, proof-read, and double check everything before posting. In most many cases, the bulk of the traffic that a page generates comes shortly after it is posted.

So please, take the time to nurture your blog. Consider your audience, create quality content consistently and you will see an increase in traffic. As usual, your comments and questions are always welcome.

Have you ever noticed the sheer amount of information on the internet? It’s become overwhelming and guess what? It’s only going to grow! So content publishers need to find ways to make it easier for their audience to receive their content.

The concept behind RSS is really simple. So simple in fact that RSS stands for Really Simple Syndication. RSS is one of the most popular formats used to distribute content on the internet. Also known as a Web Feed, it is a great way to get your content out to the masses if you have a blog, news site, or really any website with content that is updated frequently.

You have probably seen RSS Feed icons before, even if you didn’t know what they were. There is a (sort of) standard RSS icon that looks like an orange square with some white curved lines inside it. However, many designers want their feed icon to match the look of their site so they customize it. There is no limit to how creative these icons can be, but at the end of the day they must fulfill their function of letting your readers know they can subscribe to your content.

So, how do you subscribe to a feed? First, you’ll need a news reader (also known as a feed reader or news aggregator). Some news readers are web-based such as Live Bookmarks, Yahoo, News Gator, Bloglines, Netvibes, Google, Pageflakes, FeedDemon, RSSOwl, NetNewsWire, NewsFire, Shrook, etc. Others are located on your own computer. Many Email clients such as Mozilla’s Thunderbird, and Microsoft’s Outlook or Outlook Express also function as news readers. I prefer Thunderbird, but that’s just me.

Once you have a feed reader, go to the website you want to subscribe to and simply click on the RSS or feed icon. Then copy the URL from the address bar at the top of your browser. It will probably look something like

http://www.middleearmedia.com/feed/

but not necessarily. Alternatively, you can right click the RSS or feed icon and select “Copy Shortcut” or “Copy Link Location” to copy the address of the feed. Go to your news reader and find the option that lets you add content or feeds. This should open up a window with a field to add the URL of the feed you want to subscribe to. Place your cursor in this field and right click your mouse then select Paste.

In Thunderbird for example, click News & Blogs, then click Manage subscriptions, click the Add button in the window that pops up, and paste the address into the Feed URL field.

RSS is not the only kid on the content-syndication block. There are other ways to deliver content such as Atom, Email, SMS Text, and most recently services such as Twitter have been getting in on the action.

In case you haven’t heard, WordPress is a personal publishing system built on PHP and MySQL. In other words, it allows your site to be a dynamic, database-driven organism. So rather than having a couple static HTML pages sitting there getting dusty, your site can be built with PHP modules which can be combined in many different ways to dynamically generate the HTML page seen in your browser. I’ll get into why that is so important in future posts.

WordPress is licensed under the GPL and is an Open Source project. As an Open Source project, WordPress has managed to generate a huge community of users and developers. This has helped it grow from a small project in 2003 to a massively popular blogging platform in 2005 and now to a full blown Content Management System.

I’ve only been designing for WordPress for about one year, but in that time, I’ve seen drastic improvements as new versions were released. As I write this, version 2.8.4 is the latest and greatest. As a custom WordPress Theme developer, I have come to be intimately familiar with most of it’s features. I’ll be talking about WordPress a lot so check back soon or better yet, grab the RSS feed or subscribe by Email.

Wow, it’s been almost two years since the last major site redesign here at Middle Ear Media. A lot has happened since then. It might take a couple days to get everything in order, but I just couldn’t wait any longer.

I went with a whole new look for the site, but I plan on bringing the old look back with an Optional-Theme button where the user can select which Theme is used to display the site.

For the new site, I’m using WordPress as the CMS. I designed a custom WordPress Theme for Middle EAR Media that makes use of many built-in features of WordPress. You can now conduct a search of the entire site, subscribe via RSS or email, leave comments, and much more.

As you can see, the new site has a blog section where I’ll be posting all kinds of stuff related to the projects I’m working on as well as web design in general. So hang tight while I work out the kinks and check back soon.