Client: The Yellow Dog Watershed Preserve
Date: March – May 2014
Task: Web Design, Front-end Development, CMS, SEO
Discover my work with The Yellow Dog Watershed Preserve
At Middle Ear Media, I had the opportunity to work with the Yellow Dog Watershed Preserve, a local nonprofit organization known for their hands-on, in-field work and grassroots organizing. My task was to design and develop a new website for the organization that focuses on User Experience (UX) and the natural beauty of the watershed, in order to help improve public perception, promote awareness of topics and educate visitors.
Web Design and Front-end Development
The overall design of the website is light, vibrant, modern, and sophisticated, featuring clean and modern sans-serif typefaces. The Yellow Dog Watershed Preserve logo is prominently featured in the header, main menu, and favicon. The website’s color palette makes use of shades of light and medium blue, giving it a fresh, natural feel. The website makes use of photos, but in a way that will remain fresh and highlight the most important content. Navigation is simple yet robust, making it easy for visitors to find the information they need.
The website is designed using the latest front-end development technologies, ensuring it is fully responsive and adapts to different screen sizes and devices. It makes use of a fluid, modular, and responsive grid, featured image support, video support, font icon support, and custom animations for font awesome icons. The website also features a custom page templates, two menus and two sidebars, a sticky menu, search, an event calendar, social networking links, a popular and latest post widget, an email list sign up form, a contact form, and a custom login screen.
CMS and SEO
The website is built on a CMS (Content Management System) which allows the Yellow Dog Watershed Preserve to easily update and manage the website’s content, including adding new events, blog posts, and photos. Additionally, SEO (Search Engine Optimization) was incorporated in the website development, which can help the website to be easily found by search engines, bringing in more traffic and awareness to the organization.
I am proud to have had the opportunity to work with the Yellow Dog Watershed Preserve, and help them to achieve their goal of raising public awareness and education through their website. The new website, with its modern and sophisticated design, is not only visually appealing but also easy to navigate, making it easy for visitors to access the organization’s mission, events, and other important information.
Client Testimonial
I am so happy I stumbled upon Middle Ear Media through the Marquette grapevine. Obadiah is very thoughtful, timely and fun to work with. He went the extra mile on our behalf, and YDWP is thankful and very happy with the result.
Our site is now more apt to draw attention from our existing and prospective donor network. It has great functions and delightful details.
We appreciate all of your hard work.
Marquette, Michigan
Mindy Otto
Yellow Dog Watershed Preserve