Client: White’s Party Store
Date: March 2011 – April 2023
Task: Identity, Logo Development, Web Design, Front-end Development, CMS, Social Media Integration, Maintenance, Business Card Design, Print Ad Design, Poster Design, T-shirt Design, Web Hosting
Discover my work with White’s Party Store
At Middle Ear Media, I had the pleasure of working on the re-branding and re-launch of White’s Party Store, a classic Marquette neighborhood store specializing in quality wines, beers, liquors, and brewing and wine-making supplies.
Identity and Logo Development
I worked closely with the owners for the development of a new identity and logo for White’s Party Store, which included a classic vintage typography inside a red circle for the main logo and a simplified icon of a “W” inside a red circle as an alternate mark. The use of cream and red colors in the logo gives a nod to classic vintage look, while the typography used for the lettering adds a touch of nostalgia.
Web Design and Front-end Development
I designed and developed a website for White’s Party Store. The website features a dark, but vibrant and modern look that reflects the store’s approach to quality and variety. The website features dark gray backgrounds, cream and light gray text, and vibrant green, red, and blue for titles and links. Clean and modern typography was used giving a fresh, elegant and easy to read feel.
CMS and Social Media Integration
I also developed the website on a CMS (Content Management System) to allow for easy updates and maintenance by the store’s staff. Additionaly, White’s Party Store Instagram feed was embedded into the site. This ensures that the website is always current and accurate, and customers can always find the information they need.
Marketing Materials
I designed a complete suite of marketing materials for White’s Party Store, including business card design, print ad design, poster design, and T-shirt design. All of these materials are consistent with the new identity and reflect the store’s quality and friendly approach to selling wine, beer, and liquor. The typography used for these materials is also clean and modern, providing a consistent and sophisticated look.
Web Hosting
Finally, I provided web hosting for the website to ensure that it is always accessible to customers. The hosting service ensures that the website is up and running smoothly, with fast load times and minimal downtime.
I am proud to have played a role in helping White’s Party Store establish a cohesive and consistent visual identity that effectively represents the store’s focus on quality, variety, and friendly approach to wine, beer, and liquor sales, and will help White’s Party Store to increase their business and reach a wider audience.
Client Testimonial
We chose Middle Ear Media initially for the impressive website portfolio & design work, both of which we needed. We needed a website to gain a presence for our unique store, and design assistance for our logo and advertising needs. This was a process that I knew very little about, and knew I would need plenty of help planning and executing.
My expectations were not only met, but far exceeded by professionalism, communication, timeliness, design and most important, education to guide me through the process of planning and maintaining our website. Obadiah got us up and running in a very timely manner working closely with us through the process, and still takes the time to help us meet our needs while we grow. We are very happy with Middle Ear Media.
Marquette, Michigan
Jamie Strand
White’s Party Store