Client: UPGC Labs
Date: April 2014 – December 2018
Task: Identity, Logo Design, Copy writing, Database Design, Web Design, Front-end Development, CMS, Web Hosting
Discover my work with UPGC Labs
Middle Ear Media was honored to work with UPGC Labs, the Upper Peninsula’s Premiere Medical Marijuana Testing Facility. My job was to develop their visual identity and online presence.
Identity and Logo Design
I began by creating a modern, minimalist logo that incorporates a stylized beaker to represent the letter “A” in the company name. This symbolizes the precision and accuracy of their cutting-edge testing technology.
Web Design, Front-end Development, and Copy writing
To enhance their online presence and improve customer engagement, I designed and developed a custom website. The website was designed with a focus on user experience, and was built using responsive design techniques to ensure it looks and works great on any device. To further assist their customers, I incorporated an FAQ section and user forums. I also provided copywriting services.
CMS and Database Design
To power the site, I customized their Content Management System (CMS) to handle test results and provide personalized pages for each customer. As part of my services, I designed a database that allows them to keep accurate records of their client information and results.
Web Hosting
Furthermore, I provided web hosting for the website to ensure that it is always accessible to customers. The hosting service ensures that the website is up, with fast load times and minimal downtime.
With Middle Ear Media’s help, UPGC Labs was able to establish a strong and professional online presence, which in turn helped them to increase their customer engagement and expand their business.