Client: Ishpeming Birchbark Canoes
Date: February 2014 – Present
Task: Identity, Branding, Font Development, Web Design, Front-end Development, CMS, SEO, Web Hosting
Discover my work with Ishpeming Birchbark Canoes
At Middle Ear Media, I had the pleasure of working with Ishpeming Birchbark Canoes, a company that produces handmade birchbark canoes in the traditional style of the Ojibwe. They approached me to help create an online presence that effectively communicates their brand and unique craftsmanship.
Identity, Branding, and Font Development
I started by developing a unique identity and branding for Ishpeming Birchbark Canoes. To reflect the traditional and artisanal aspect of the company, I created a custom handwritten font based on the client’s handwriting. I then developed this font into a webfont that can be rendered in the browser. The custom font is used as a key feature of the design and embedded in the website, providing a personal and authentic touch to the design.
Web Design, Front-end Development, and SEO
I used the client’s hand drawn illustrations as a prominent feature on the website. The website is fully responsive to ensure a great user experience on all devices. The design of the website includes prominently showcasing the handmade aspect, and the traditional style of the Birchbark Canoes. I also focused on Search Engine Optimization (SEO) techniques and best practices to help draw in more traffic.
Web Hosting
In addition to designing and developing their visual identity, and website, Middle Ear Media also provided Ishpeming Birchbark Canoes with reliable and secure web hosting services. This ensures their website is always up and running, and they never have to worry about the uptime or performance.
I am proud to have played a role in helping Ishpeming Birchbark Canoes establish a strong online presence that effectively showcases their brand and unique craftsmanship. The website’s personalized design, featuring prominently the client’s hand written font and illustrations, provides a unique and authentic platform to connect with potential customers from around the world.
Client Testimonial
My name is John Jungwirth. My partner and I live in the bush of the U.P. and are computer illiterate. To make ends meet, we juggle several micro businesses. When it was time for an upgrade, I sat down with Obadiah of Middle Ear Media. I’m artistic and wanted a 100% handmade website, so he figured that out.
People tell me it’s fabulous. It’s generating interest and beginning to pay itself off.
Our thanks to the “wiz”.
Ishpeming, Michigan
John Jungwirth
Ishpeming Birchbark Canoes