Client: Earthkeepers II
Date: November 2012 – Present
Task: Identity, Logo Design, Web Design, Front-end Development, CMS, SEO, E-Commerce, Public Service Announcements, Web Hosting
Discover my work with Earthkeepers II
At Middle Ear Media, I was honored to work with Earthkeepers II, an environmental initiative of the interfaith community in Michigan’s Upper Peninsula, on their visual identity and online presence.
Identity and Logo Design
I began by developing a simple yet powerful logo that incorporates a tree, representing the group’s environmental concerns, within a circle, symbolizing the cyclical nature of all things and the strength of unity and cooperation.
Web Design and Front-end Development
I then designed and developed a website for Earthkeepers II that is fully responsive and optimized for mobile devices, ensuring that the information is readily accessible to everyone. The website features a minimalist design that puts the focus on the group’s mission and achievements. Visitors can explore highlights about the initiative, view a photo and video gallery, and find contact information.
Web Hosting and SEO
I provided web hosting services for Earthkeepers II to make sure the website is always accessible and running smoothly, as well as SEO services for optimization on the web.
Public Service Announcements
In addition to their logo and website, I also created a series of Public Service Announcements (PSAs) for Earthkeepers II. Three thirty-second PSAs were produced, each featuring a unique message from a different member of the Earthkeepers II student team. These PSAs were distributed to Marquette area radio stations as part of the organization’s media campaign.
I’m proud to have had the opportunity to work with Earthkeepers II, and help them establish a professional and effective online presence.
Read more about Earthkeepers II →